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Success Story: Amy Goller Keller

11 May 2017
Amy Goller Keller is President of Wellness & Beauty Consulting. Amy gained experience as a manager and as a consultant to Adler Spa Resorts, Thermae Meran, Lefay Resort & Spa, Borgobrufa Spa Resort and Rocco Forte Hotels. She participates as a rapporteur at various conferences (Comoprof, IDM, ILSS) and earned a master’s degree in management at the University of Zalzburg.

How did you get your start in the spa industry?
I started my career in a perfumery in my home town in Ortisei. Having passed this perfumery daily on my way to school, I always thought that I wanted to work in a place like this when I finished, and so I applied and was hired as a shopkeeper. After a few months, I decided to move to Milan where I studied beauty.

What roles have you held in the industry during your career?
During my journey, I held a number of roles that are relevant to the industry: perfumery shopkeeper, Therapist/ Esthetician, Spa Manager, Spa Consultant, as well as being an examiner in spa and beauty schools, a teacher/ coach for Spa Managers and a rapporteur at wellness conferences and events.

What are two of the most important resources you use to stay engaged in the industry?
a) Continuous learning through specific courses, conferences, workshops and industry fairs.
b) Information from research in traditional medicine, cosmetics and alternative medicine.

What's the hardest challenge you've had in your career, and what did you learn from it?
My biggest challenge was that of understanding the potential and learning the strengths of every single member of my team, so that I could give them the best possible working experience. I’ve learned that you can motivate your team every day by leading by example, transmitting your passion for your mission, and making everyone feel a valued professional.

What professional achievement are you most proud of and why?
My proudest achievement is that the spa resorts, spa hotels and thermal centers I have looked after and still look after, are amongst the best-known and most revered in the wellness world.

What is the best part of working in the spa and wellness industry?
The thing that I find most rewarding is having the possibility to make people more serene and happy, and being able to solve their problems through our professionalism and our spiritual feelings. Our sincerity and empathy can really help melt the ice around someone’s heart and really give them the ability to become more in tune with their true individual nature.

What one piece of advice would you give someone starting out in the spa and wellness industry?
You must feel passion and joy for what you are doing. You must demonstrate respect, patience, perseverance, discretion, kindness and humility towards nature. This must all be accompanied with a lot of curiosity to learn more professionally/ culturally and to contribute towards improving the world as a whole.


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